From Burnout to Bonuses in Six Months
Business: Motherland Wellness
Industry: Functional Hormone & Fertility Practice
Support Level: Strategic Financial Management
Starting Point: Consistent revenue, low clarity, no true financial strategy
Where She Started
She had less than a month of cash in the bank, was paying herself inconsistently, and manually moving money around each week.
With a team of two contractors whose pay didn’t match her business needs or margins, financial uncertainty was taking a toll on her energy and leadership.
😵💫 Before: low savings, no plan, & inconsistent pay
What We Did:
We started by identifying a major opportunity: she could save thousands in self-employment taxes by becoming an S-Corp. So we phoned her CPA, handled the back-and-forth, and made the switch. Result? A cool $18K tax refund from quarterly taxes she’d already paid.
Months One - Three:
Built a clean budget and custom cash flow system
Automated money management (no more manual transfers!)
Set clear cash targets for Operating Expenses, Owner’s Pay, and Emergency Fund.
Moved her money into a bank that actually works for her, not against her (hello to a high-yield savings account that actually earns her money)
Months three - six
Created a hiring + compensation strategy
Hired three new practitioners and transitioned out two high-cost contractors
We rolled up our sleeves and took care of everything—payroll setup, compliance headaches, and onboarding her new team across six different states.
Built a system to track recurring revenue turnover—knowing when payment plans were ending vs. starting gave her real visibility into cash flow and helped clarify her monthly sales goals
Months Six - Nine
With an ops manager now running point, we shifted Kinsey into full CEO mode
Worked together to create a sales cycle that matched her team’s capacity and cash flow goals
Elevated her best-selling offer—added value, increased pricing, and made it a true no-brainer
Refined her hero offer to better serve dream clients and position Motherland as the go-to for hormone + fertility care
The Results
After working with YNG, Kinsey didn’t just grow her revenue—she more than doubled it.
Her profit followed suit, all while building a dream team, funding quarterly bonuses with ease, and hosting a team retreat (on the company card, of course). No frantic cost-cutting, just smarter systems, better decisions, and a business that finally works for her.
With a 6x increase in her bank balance—that funds bonuses, retreats, and (yes) dream goals we’re sworn to secrecy on—and a sales cycle that supports her lifestyle, she’s no longer in survival mode, she’s leading with confidence, backed by numbers she actually understands.
💸 After: Highest revenue ever, a funded team, and total financial confidence
“Elizabeth and the YNG team consistently go above and beyond to make sure I understand the numbers and feel empowered by them.
Our revenue has been steadily increasing month over month because now we actually have a strategy in place. That clarity has given me the confidence to make big moves... And the best part? It’s made me fall in love with the work all over again.
There’s a noticeable shift: less on my shoulders, and way more peace around the decisions I’m making. I’ve made bold, game-changing moves with their support, ones I know I wouldn’t have made on my own. It’s changed the entire trajectory of my business."
— Kinsey, Motherland Wellness
The Real Shift? This wasn’t just about taxes or cash flow. It was about clarity.
Once Kinsey could see her numbers clearly, she didn’t just lead her finances better—she hired with confidence, delegated with ease, and refined her business to work for her.
You’re making money. Now let’s make it work for you.
Our Strategic Financial Management package is where real clarity, real profit, and a business that supports you begins.
